Our custom formulated pet soap is conditioning with a rich, bubbly lather. Made with all plant based ingredients like coconut oil, olive oil, sunflower oil, avocado oil, shea butter, jojoba, almond oil, neem oil, and babassu oil. We have designed it to be on a rope for easy handling while washing your pet. Especially on the belly. No slippery soap running away from you while you are trying to wash. Our products are Leaping Bunny Certified and not tested on animals.